Industries
Industries We Grow
Fourteen verticals, grouped by what the economics actually support. We are honest about which tier you are in, because it determines what a sensible marketing budget looks like and how quickly you should expect it to pay back.
Tier 1
Flagship verticals
Highest lifetime value, highest competition, and the categories where one won lead can cover a month of marketing.
Roofing
Tier 1Storm-driven demand, $40-80 clicks, and job values that make one won lead pay for a month of marketing.
Roofing & Exterior ContractorsLaw Firms
Tier 1The highest-CPC local vertical in the country, where one signed case can pay for a year of marketing.
Law FirmsHVAC
Tier 1Two peak seasons a year in Chicago, plus the maintenance contracts that turn one job into a decade.
HVAC ContractorsPlumbing
Tier 1The highest-urgency searches in local service, where speed of response beats every other variable.
Plumbing ContractorsRestoration
Tier 1The highest average ticket in home services, insurance-funded, with essentially no price objection.
Water, Fire & Mold RestorationTier 2
High-value specialists
Strong margins with longer consideration cycles. These reward content depth and reputation work.
Dental
Tier 2Multi-year patient value and high-ticket elective procedures that fund serious acquisition budgets.
Dental PracticesMed Spas
Tier 2Cash-pay, high-margin and inherently recurring — the strongest fit on this list for social and video.
Medical Spas & AestheticsRemodeling
Tier 2Long research cycles and $25k-100k+ projects — a content and portfolio business more than a paid one.
Kitchen, Bath & Home RemodelingReal Estate
Tier 2Neighborhood-level search plus personal brand — the vertical where our Chicago neighborhood strategy fits perfectly.
Real Estate Agents & BrokeragesElectrical
Tier 2Steady replacement work plus EV charging — a rising keyword set with almost no competition yet.
Electrical ContractorsTier 3
Volume and recurring revenue
Lower ticket per job, but high frequency, strong repeat rates or lighter competition.
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