Guides
Guides
Evergreen walkthroughs of the questions clients ask before they hire anyone. Written to be useful on their own, including to people who never become clients.
All guides
- The Chicago Local SEO Guide Why a citywide strategy produces citywide mediocrity, and what to target instead in a city of 77 community areas.
- Google Business Profile Optimization Categories, services, photos, Posts and reviews — separated into what moves rankings and what is busywork.
- AEO vs GEO Explained Three acronyms, one underlying discipline. What is genuinely new about AI search, and what is being resold to you.
- SEO vs SEM: Which Should You Fund? Compared on speed, cost, durability and risk — plus how to split a budget when you cannot fund both properly.
- Local Citations & NAP Consistency Why 300 directory listings do nothing, why one wrong phone number does something, and the short list actually worth claiming.
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